 A couple of years ago, I bought a fun, colorful purse that I thought I was going to love. However, my new purse only matched a couple of outfits in my wardrobe. Either I had to change purses constantly, or what was supposed to be a great new fashion accessory would clash with what I was wearing. There had to be a way to have a stylish purse that didn’t require the time and expense of switching from purse to purse each day. I developed Reverse-a-Purse® as the ultimate solution to my problem.”
What started out as a dining-room-table sewing project has evolved into big business for Multi-Tasking Woman Catherine Brehm. Her trademarked Reverse-A-Purse® was officially launched in January, 2006 at the Atlanta Merchandise Mart, and is already featured in more than 100 fine stores nationwide. With Reverse-A-Purse®, you can simply flip the cover of your purse or leave it off. Each purse has three different looks! And each season, you can add a cover to your collection...without ever taking anything out of your bag. Easy and cost-efficient for every multi-tasking woman!
Managing this growing business involves everything from hunting down beautiful fabrics, negotiating with overseas button producers, working with manufacturers, overseeing sales reps, and orchestrating marketing and distribution. And in between all these tasks? “I can be found hunting down matching socks, negotiating with young children, working with teachers, overseeing meal preparation and orchestrating the activities and schedules of an active young family!” We hear you, Catherine! |